Jamaica tourism...

Jamaican tourism and travel: If you are planning a Caribbean holiday, the hottest destination is Jamaica, where Jamaica’s tourism department will make sure that it becomes a perfect travel vacation for you. Jamaica is a tropical paradise with a plethora of colorful, scenic beauty, which makes it a perfect place to escape to. Jamaican people are warm and friendly, and it is the largest English-speaking Island in the Caribbean. Those who are interested in times gone by, a Jamaican tourism vacation will give you an insight into the fascinatingly rich history of Jamaica.

Jamaica is a favorite vacation spot for people who want to visit the Caribbean. The Jamaica tourism and travel department tries very hard to preserve its pristine beauty so that tourists can enjoy the beauty of this sunshine filled island. Jamaica has a variety of natural splendors to boast of, from Negril’s beautiful beaches to Duns river falls in Ocho Rios, and for shopping, there is Montego Bay. Kingston is the capital as well as the cultural center of Jamaica.

Responsibilities of the Jamaican tourism board: The Jamaican tourism board is responsible for advertising, maintaining public relations, events marketing and other promotional activities to make Jamaica a favored vacation destination overseas. The main responsibility of the Jamaican tourism board is the overall development of the tourism industry, which it aims to achieve by adopting the following strategies:

• Sustainable development of tourism, and investment into the sector
• Maintaining standards, and training of human resources
• Undertaking extensive marketing and promotional activities to make Jamaica a premier holiday destination.
• Looking after the socio-economic benefits of Jamaican people.

The Jamaican tourism board has both local as well as overseas offices. The overseas offices are in New York, Los Angeles, Miami, Chicago, Toronto, London, Germany and Japan, and it has its marketing representatives in Italy, France, Holland, Quebec, and Canada.

Other departments within Jamaican tourism department: With the growth of tourism, there has been a corresponding increase in the activities of the Jamaican tourism department. It then decided that to focus adequately, and concentrate on making Jamaica the ultimate tropical tourist paradise, it needed to create smaller divisions and to distribute the responsibilities accordingly.

The various departments within the Jamaican tourism board are:
- For Tourism:

• Bath of St. Thomas the Apostle and Milk river bath (for spas and baths)
• Jamaican Vacation Limited (for tour packages)
• River rafting Authority (for adventure sports)
• Tourism Product Development Company (for marketing and promotional activities)

- For Entertainment:

• Entertainment board and Motion Pictures

- For Culture:

• Institute of folk culture
• Institute of Jamaica
• National library of Jamaica
• Jamaica national heritage trust
• Jamaica cultural development commission

Case study for Jamaica Tourism marketing competitiveness: Jamaican tourism is growing at a very fast pace, and it makes a tremendous impact on the economy of Jamaica as a whole. The ever-changing tourism industry is now experiencing knowledgeable and demanding customers. Thus, Jamaican tourism authorities also decided to re-think its strategies via case studies. These case studies help the Jamaican tourism departments to gauge its market competitiveness. A thorough analysis is being conducted by the Planning Institute of Jamaica with the help of the Ministry of tourism, which are evaluating and assessing the competitiveness of the Jamaican tourism sector in the overseas market. The Institute is also comparing Jamaican tourism with rival destinations, and is developing strategies to increase the attractiveness of the island as a tourist destination.