Pakistan tv...

Most of the Pakistan TV channels are owned either privately or by the government. A new open media policy initiated in 2000 has opened the doors for new private satellite channels. These channels ended the monopoly of government owned channels like PTV. The television industry has grown up since 1999 as demand for more channels and live programs increased.
It has helped in enhancing the quality of content and distribution too. These private channels lobbied before PEMRA (Pakistan Electronic Media Regulatory Authority) to ban western channels. Pakistani TV networks such as Geo Pakistan, Indus, Hum has carved a niche in the Pakistani satellite market. They do have online presence through their exclusive websites.

Geo – a hugely popular TV channel in Pakistan: Jang group of newspapers launched an Urdu TV network called Geo in May 2002. ‘Geo’ in Urdu means ‘live on’. The production and broadcast facilities of Geo Network are located in Dubai Media City. The programming content of Geo Pakistan includes news broadcasts, infotainment programs, current event programs and children’s programs. It is the most widely watched Pakistani TV channel in Pakistan. Samacom, based in UAE, is the uplink station of Geo TV. Recently, Geo TV has launched a 24/7 sports channel called Geo Super.

Paksitan TV Channels – The Live Experience: The Pakistani TV industry has recently seen the emergence of many TV channels. They are setting new trends in content, production, marketing and broadcast. Many Pakistani TV Channels have their presence in US and Europe. These TV channels strive to portray Pakistani culture to an international audience. The programs are transmitted through distribution partners. Channels like Prime TV, Hum TV reach out the global Pakistani community through their network in the US and Europe. Prime TV claims to be first Pakistani TV channel viewed all over Europe and USA. It started a 24-hour broadcast in March 2000. Likewise other TV channels also tried to focus the global audiences. Many international TV networks have their Pakistani arms to cater to Pakistani audience. ARY Digital Network runs the Pakistani arm of FTV called Fashion TV. Pakistani network Eye TV runs channels like Hum TV. It focuses primarily on a female audience through its specially designed program content. It is a pure entertainment channel that shows soaps, dramas and game shows to viewers. Apart from TV content, many Pakistani channels offer services like Music downloads, ring tones and Tele-shopping. Networks like Indus TV, owned by the Indus Media Group run Indus Plus, Indus News and Indus Music as independent channels that are targeted at a specific audience. These channels market their airtime or advertisement slots using innovative concepts such as Day Branding.

Shaadionline – A unique Pakistan TV show: Shaadionline is the brainchild of Geo network. It’s a Pakistan TV program that helps you find your better half. Shaadionline is the first matchmaking show on Pakistan TV. Shaadionline tries to bring prospective individuals together on a common platform. Shaadionline has created a sort of history in Pakistan TV business. It is very popular among the Pakistani youth.

In a nutshell, Pakistani TV is changing rapidly in a global scenario. At the same time, it is trying to get progressively closer to the local audience.